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Indhold leveret af Breaking Media and Jared Correia. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Breaking Media and Jared Correia eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Google Ads in the Age of AI with Desire’e Martinelli

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Manage episode 434051118 series 2891970
Indhold leveret af Breaking Media and Jared Correia. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Breaking Media and Jared Correia eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

I talked with an expert in digital marketing about how recent and coming changes to Google Ads are being influenced by artificial intelligence.

Episode Highlights 09:36 - Impact of AI on Google Ads. 14:17 - Introduction of Desiree Martinelli, Director of Marketing and Analytics, Esquire Interactive. 40:14 - Importance of Proper Conversion Tracking on Google Ads. 57:00 - Setting Up Effective Landing Pages for Higher Conversion Rates. 1:15:00 - Overview of Automated Campaigns and AI in Google Ads. 1:33:40 - Potential Ethical Violations with AI-Generated Ad Copies.

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138 episoder

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Manage episode 434051118 series 2891970
Indhold leveret af Breaking Media and Jared Correia. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Breaking Media and Jared Correia eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

I talked with an expert in digital marketing about how recent and coming changes to Google Ads are being influenced by artificial intelligence.

Episode Highlights 09:36 - Impact of AI on Google Ads. 14:17 - Introduction of Desiree Martinelli, Director of Marketing and Analytics, Esquire Interactive. 40:14 - Importance of Proper Conversion Tracking on Google Ads. 57:00 - Setting Up Effective Landing Pages for Higher Conversion Rates. 1:15:00 - Overview of Automated Campaigns and AI in Google Ads. 1:33:40 - Potential Ethical Violations with AI-Generated Ad Copies.

Episode Resources

  continue reading

138 episoder

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