It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 4: On "Value" - what your prospective clients find "valuable"
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Manage episode 207360227 series 2323798
Indhold leveret af Veit Schenk. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Veit Schenk eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
A quick insight into "value": you see this all the time: some vendor starts attaching random 'values' to their 'modules' ... ... this module is worth $500, and this module is worth $997, and and and ... and the total is $14997. But today, you can get it for no, no $14997, not even $9997, heck not even 97, but only $7. What they've just done at this point is demonstrate a complete LACK OF UNDERSTANDING of what is value to their prospective clients.
…
continue reading
4 episoder
M4A•Episode hjem
Manage episode 207360227 series 2323798
Indhold leveret af Veit Schenk. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Veit Schenk eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
A quick insight into "value": you see this all the time: some vendor starts attaching random 'values' to their 'modules' ... ... this module is worth $500, and this module is worth $997, and and and ... and the total is $14997. But today, you can get it for no, no $14997, not even $9997, heck not even 97, but only $7. What they've just done at this point is demonstrate a complete LACK OF UNDERSTANDING of what is value to their prospective clients.
…
continue reading
4 episoder
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