The Marketing Secrets You’re Missing: How Russell Brunson’s Books Can Transform Your Business

No Bollocks with Matt Haycox

"Websites should be machines for converting visitors into customers, not just digital brochures."

In this episode of No Bollocks with Matt Haycox, discover how Dotcom Secrets, Expert Secrets, and Traffic Secrets by Russell Brunson completely changed Matt’s approach to business. These books don’t just teach marketing; they offer a masterclass in storytelling, audience engagement, and driving conversions.

Matt breaks down his favourite takeaways, including:

• Why traditional websites fail and how funnels guarantee results.
• The 'Value Ladder' that turned his business revenue around in just a week.
• How the Dream 100 strategy creates partnerships that drive leads effortlessly.

Whether you’re running a startup, scaling your empire, or just curious about the future of marketing, these lessons will inspire and equip you to level up your business game.

Timestamps:
0:00 - Intro
1:15 - Book 1 - Dotcom Secrets
3:09 - Book 2 - Expert Secrets
4:21 - Book 3 - Traffic Secrets
5:40 - How the Books Work Together and Why You Need Them
6:41 - Final Thoughts
If you’re ready to stop guessing and start succeeding, tune in now to learn how to build funnels, master storytelling, and drive traffic to your business like never before.

Connect with Matt Haycox:

▶ Instagram :https://www.instagram.com/thematthaycox/

▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/

▶ Website: https://matt-haycox.com/podcasts/
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Who Is Matt Haycox? - Click for BADASS Trailer
I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

Want more? Subscribe to my No Bollocks Newsletter and get weekly insider tips on entrepreneurship, strategy, and business growth—because learning in 10 minutes is way better than wasting years on an MBA.

Kapitler

1. Intro (00:00:00)

2. Book 1 - Dotcom Secrets (00:01:15)

3. Book 2 - Expert Secrets (00:03:09)

4. Book 3 - Traffic Secrets (00:04:21)

5. How the Books Work Together and Why You Need Them (00:05:40)

6. Final Thoughts (00:06:41)