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How to build a brand built for success in 2024
Manage episode 394637533 series 3463726
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In this episode we kick off the new year with exciting new insights and discussions around what it takes to build a brand that succeeds in 2024, The economy has changed, the world has changed and consumers have changed most of all.
We dive into topics on how the workforce is changing and how it can impact your business.
Get the inside scoop on all the advantages you have at your disposal for finding the right talent to help your business grow.
Kevin talks about the important role human design and creativity plays in building an authentic brand and how you can leverage it.
It's an epic episode to kick off the new year!!
Get comfy and let's get into some nifty thinking.
For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/
Have a question? Have an opinion? Contact me: kevin@nfitypicnic.com
Kapitler
1. Intro (00:00:00)
2. The 2024 economy and the changes coming (00:05:28)
3. What is a brand? (00:17:40)
4. Why your brand exists (00:20:18)
5. The Marketing Mix and Advertising (00:26:31)
6. Types of Agencies (00:29:10)
7. The New Agency model (00:33:02)
8. The Nifty Way (00:40:41)
9. Moving Forward (00:45:17)
10. Wrap up (00:46:34)
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