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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Napoleon Church of the Nazarene
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Indhold leveret af Napoleon Church of the Nazarene. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Napoleon Church of the Nazarene eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
We exist to see people come to the saving knowledge of Jesus Christ. The church is so much more than a building. It is a body of believers called by our Lord Jesus Christ to share the Gospel with those who do not yet know who Jesus is. As the church, we gather together regularly through Sunday Morning Worship, activities, groups, and much more. SUNDAY SERVICE TIMES 9:00AM & 10:30 PM 630 Appian Ave Napoleon, OH 43545 419.592.1586 office@napnaz.org
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336 episoder
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Manage series 1106362
Indhold leveret af Napoleon Church of the Nazarene. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Napoleon Church of the Nazarene eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
We exist to see people come to the saving knowledge of Jesus Christ. The church is so much more than a building. It is a body of believers called by our Lord Jesus Christ to share the Gospel with those who do not yet know who Jesus is. As the church, we gather together regularly through Sunday Morning Worship, activities, groups, and much more. SUNDAY SERVICE TIMES 9:00AM & 10:30 PM 630 Appian Ave Napoleon, OH 43545 419.592.1586 office@napnaz.org
…
continue reading
336 episoder
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1 The Gospel of John | His Finest Hour - Week 3 45:02
45:02
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Pastor Ben continues to teach from John chapter 13. We look at Judas' betrayal and see how Jesus can empathize with us first hand on the hurt that comes when a friend betrays us. But yet, Jesus still commands his disciples to love one another as I have loved you. By this "agape love" will the world know that we are His disciples. Even through disagreements, hurts, and wrong doings, we are commanded to still love others with the same unconditional love that Christ showed us.…
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1 The Gospel of John | His Finest Hour - Week 2 39:45
39:45
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Pastor Dave teaches from John 13, where Jesus washes the disciples feet. There is so much to unpack by this humble act. Listen in and allow the Holy Spirit to impact your heart today as we hear God's truth for our lives.
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1 The Gospel of John | His Finest Hour- Week 1 41:51
41:51
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We return with our series through the Gospel of John, picking up in chapter 12. Pastor Ben shares a brief description of where we have been so far through the book of John, coming to a turning point in chapter 12 where Jesus sheds light on His mission to the cross. He speaks about the importance of "losing your life" in order to bear fruit. To not live as the world lives, but to put off the old self and put on Christ and live to proclaim the good news of gospel!…
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1 Pray First | 21 Days of Prayer- Week 2 43:29
43:29
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Pastor Ben teaches on the second half of the Lord's Prayer as we dive into week two of our series, "Pray First". As we look at the progression of how Jesus taught the disciples to pray, we can see that it shows that God is over our past, present, and future. And when we end in agreement with "Yours is the kingdom, the power, the glory, forever and ever, Amen"; we are declaring our trust in God in all things.…
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1 Pray First | 21 Days of Prayer - Week 3 40:35
40:35
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We are in our third week into the "Pray First" series, learning about the Armor of God. Pastor Dave teaches on what it looks like to be ready to take on spiritual warfare, clothing ourselves with the Armor of God found in Ephesians 6.
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1 Pray First | 21 Days of Prayer- Week 1 37:01
37:01
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We start our 21 days of prayer journey together as body of believers; renewing our hearts and minds back on Christ as we start the new year. Pastor Ben starts the week preaching on the first part of the Lord's Prayer and how Christ modeled to the disciples how to pray.
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1 Changed in the Waiting _ Advent- Peace 33:43
33:43
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Our last Sunday of Advent, Pastor Dave teaches on peace. We take a look at Luke 1:46-56, "Mary's Song" and see the joy and peace in Mary's heart as she glorifies the Lord and sets her eyes upon God.
Pastor Dave teaches from Matthew 2 about the Magi who traveled to worship Jesus. We don't always think about the details behind this story. The Magi would have participated in pagan practices, yet God still broke through and led them to Himself. God can call anyone and everyone to Himself and even use whatever means He wants to break through. What a wonderful reminder that no one is too far gone for Jesus to save.…
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1 Changed in the Waiting | Advent- Joy 43:39
43:39
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Pastor Ben teaches on "Joy" in our Advent series, "Changed in the Waiting". We look into Isaiah 12 and see that joy is not circumstantial, but rooted in our salvation through Jesus Christ. The joy we have in the Lord then becomes our strength in troubled times. We experience joy as we spend time in His presence, as a gift from the Holy Spirit; that we then in turn, get to share with the rest of the world.…
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1 Changed in the Waiting _ Advent- Love 39:31
39:31
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We are in week two of our Advent series, "Changed in the waiting", where we take a look at the story of Zechariah. He gives praise to God for the love He had bestowed upon them through giving them a son, John the Baptist, who would be the forerunner for the greater gift of all; Jesus! It's a wonderful reminder for us that even in the waiting, He is still present with us; and even in our doubts, His love is persistent and patient with us. May His love for us compel to be a people of praise.…
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1 Changed in the Waiting | Advent- Hope 40:16
40:16
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Have you ever had to wait? It can be so difficult to be patient in the process of waiting as we hold out for the hope to come. But when we think about HOPE as not mere optimism for something; but rather as, the confident expectation rooted in the something: like God's promises, our perspective changes in the waiting. We can look at Psalm 25:1-10 and see how David put his faith and patience into practice as he recalled the promises of God that brought about hope. If you are in a seasoning of waiting, you can hold on to hope as you continue to trust in God's character and see how He changes your heart in the process.…
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1 Rooted in Relationhip | Week 7- Living Sent 35:53
35:53
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Pastor Ben ends out series, "Rooted in Relationship", with the commission to go and be light and salt to the world. He teaches from Matthew 5, where Jesus is calling us to be a light that shines in the darkness so others will see and glorify God. It's not a task but a life to be lived. We are all called to share the gospel. It's part of our identity in Christ as images bearers.…
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1 Rooted in Relationship _ week 6 _Friendships_ 38:21
38:21
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Pastor Dave teaches on the topic of friendship and how we were created to have fellowship and accountability. We look at John 15 how Christ calls us love one another. Jesus was a true teacher and model of what godly friendship is supposed to look and the intentionality and vulnerability it takes to grow deep rooted relationships.…
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1 Rooted in Relationship _ Week 5 _Households of Holiness_ 38:10
38:10
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Week 5 of our "Rooted in Relationship Series", started with a morning filled with baptisms from people of all ages, declaring their new life in Jesus! Have you given your life to Jesus? Pastor Ben then gave us the Word from Deuteronomy 6 about how to have households of holiness. It starts with our own hearts as parents to be diligent in the Word of God and the things of God. From the heart, the mouth speaks...What are speaking into our children?…
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1 Rooted in Relationship | Week 4 "Marriage" 43:38
43:38
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Pastor Dave Dooley teaches on God's blueprint for marriage in the 4th week of our series, "Rooted in Relationship". Whether you are currently walking in marriage, single, divorced, widowed; this message is for everyone, as we look at scripture to see God's design of the healthy boundaries He has laid for us. And while we may have gone outside those boundaries, God wants to heal and restore and bring us back to Him. Prepare your hearts to seek Him and allow God to save, sanctify, and restore your relationships today.…
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