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Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans
Manage episode 252084090 series 1953010
Birkenstock CEO David Kahan joins Roger and Larry in studio. David discusses how Birkenstock embraces its company history and the differences between building a heritage brand vs. building an up and coming one. How do you build a lifestyle brand with an emotional connection to its fans and how do you leverage that connection for future success?
See omnystudio.com/listener for privacy information.
Kapitler
1. 30 Second Intro (00:00:00)
25 episoder
Manage episode 252084090 series 1953010
Birkenstock CEO David Kahan joins Roger and Larry in studio. David discusses how Birkenstock embraces its company history and the differences between building a heritage brand vs. building an up and coming one. How do you build a lifestyle brand with an emotional connection to its fans and how do you leverage that connection for future success?
See omnystudio.com/listener for privacy information.
Kapitler
1. 30 Second Intro (00:00:00)
25 episoder
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