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Lorna Cobbett: Founder of Blue John, How trauma led me to become a female founder
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Check out Lorna’s LinkedIn here:
Episode Guest
Meet Lorna Cobbett, Founder at Blue John.
Lorna founded Blue John, a reputation management consultancy, in 2024 following a 12-year career in strategic communications.
A former investment banker, she started her career in 2001 in London and spent eight years working for Citi and Goldman Sachs. Lorna’s career in strategic communications included being a Partner at Bell Pottinger, Managing Director at Hawthorn Advisors, and UK CEO at Citigate Dewe Rogerson.
Lorna is a senior, trusted advisor for companies and leaders across a range of sectors and works with public companies, private companies, and start-ups.
She has extensive experience in reputation management, transactions, crisis and change management.
Outside of work, Lorna is married with 8-year-old triplets (Roman, Essie and Eva). Essie was life limited and will be forever 18 months old.
Lorna and her family support Chestnut Tree House, the children’s hospice that Essie went to, and she also is a parent ambassador for Together for Short Lives. She is a passionate social mobility champion and a founder member of The 93% Professionals.
Episode Timestamps
00:00 Introduction and Personal Philosophy
03:01 Career Journey: From McDonald's to Tesco
05:54 The Importance of Learning and Adaptability
09:12 Entrepreneurial Spirit and Corporate Challenges
12:04 Navigating New Work Environments
15:08 The Impact of Labels and Societal Expectations
17:55 Transitioning from Investment Banking to Entrepreneurship
21:01 The Birth of Blue John and Its Mission
23:51 Personal Loss and Its Influence on Life Perspective
26:46 Empathy and Support for Others
30:10 Life Lessons and Career Reflections
33:11 Essie's Legacy and Motivation
35:49 Conclusion and Final Thoughts
Episode Partner
Blue John is a reputation management consultancy for companies and leaders facing growth or change.
They advise brands to ‘start with your truth’ and deliver reputation management consultancy through advisory, strategic communications, transaction support or change management.
Often it is a combination of all these areas, as Blue John recognise that each company (or leader) is on their own journey, and it is rarely linear.
Blue John is there to stand alongside brands, however and whenever they need them.
Everything for reputation, for reputation is everything.
Support Links: https://www.togetherforshortlives.org.uk/
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