ARN's shock bid for rival SCA; Telstra's agency shake-up; Is marketing dead?; Voice advertising fall-out

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8M ago 24:03

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18 October 2023

ARN makes a shock bid for rival SCA - what will happen, and what does it mean for the broader media landscape?

Also today:

Marketing is dead. It sounds provocative, but could adland guru Kevin Roberts be onto something?
Telstra announces a major shake-up to its brand and marketing agency roster
And with the Voice referendum now behind us - we look at where it all went wrong for the yes vote, and the role advertising played in the decision

Join Neil Griffiths, Sean Aylmer & Adam Lang for a look at everything under Australia’s media and marketing umbrella.

343 episoder

#Business #Marketing #Business News #News Talk #News #Mumbrella