#49 – Improving Survey Quality And The Participant Experience MRX Lab podcast

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Business Marketing FlexMR

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MRX Lab « »
#49 – Improving Survey Quality and the Participant Experience

10M ago 21:08

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MP3•Episode hjem

Indhold leveret af FlexMR. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af FlexMR eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Despite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer.

We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to answer why such initiatives are difficult to implement – despite the drivers of a positive participant experience being widely known.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Paul Hudson, CEO @ FlexMR

For more info on FlexMR, visit ⁠⁠⁠www.flexmr.net⁠⁠⁠

Or connect via ⁠⁠⁠LinkedIn ⁠⁠⁠/ ⁠⁠⁠Twitter ⁠⁠⁠/ ⁠⁠⁠Facebook⁠

… continue reading

59 episoder

#Business #Marketing #FlexMR

Artwork

#49 – Improving Survey Quality and the Participant Experience

published 10M ago

Del

MP3•Episode hjem

Indhold leveret af FlexMR. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af FlexMR eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Despite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer.

We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to answer why such initiatives are difficult to implement – despite the drivers of a positive participant experience being widely known.

---

Presented by: Chris Martin, CMO @ FlexMR

Featuring: Paul Hudson, CEO @ FlexMR

For more info on FlexMR, visit ⁠⁠⁠www.flexmr.net⁠⁠⁠

Or connect via ⁠⁠⁠LinkedIn ⁠⁠⁠/ ⁠⁠⁠Twitter ⁠⁠⁠/ ⁠⁠⁠Facebook⁠

… continue reading

59 episoder

#Business #Marketing #FlexMR

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