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Ep - 72 Loyalty is hard work
Manage episode 409460744 series 3426902
Indhold leveret af Lindsay Cook & Glen Thompsett, Lindsay Cook, and Glen Thompsett. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Lindsay Cook & Glen Thompsett, Lindsay Cook, and Glen Thompsett eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Loyalty is the latest tool that supermarkets use to lure us into their stores. Big signs and advertisements suggest we can save lots of money but in reality you need to take a calculator, check prices carefully on grocery websites and allow extra time if you are not going to be ripped off.
Loyalty cards offer cheaper prices to customers who have them. But this loyalty is fickle and the offers seem to change at whim. And often there is not enough information for us to compare prices and work out which is the best value.
Shrinkflation where the contents of packs are reduced but the price is not, add to the confusion.
The stores are constantly changing their scheme rules and the timing of their offers so we have to be alert. For many it is simpler and cheaper to use discount stores and the economy ranges.
We do not have to be loyal to one group. Remember the big chains are making bigger profits this year from our loyalty.
From Passion to Purpose
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