Jeffrey Morgenthaler from Clyde Common and Pepe Le Moko on why the craft cocktail movement is due for change, why everyone should strive to contribute, and why bartenders should stay behind the bar

Movers and Shakers with April Wachtel

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5y ago 1:03:34

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Jeffrey Morgenthaler is an award-winning bartender working since 1996 in everything from neighborhood taverns and college nightclubs to fine restaurants and upscale lounges.

Jeffrey has been writing about bartending and mixology for years at his website, jeffreymorgenthaler.com- which is still one of the most respected blogs in the cocktail world. He is a regular columnist at Playboy.com, and his recipes and wisdom have appeared in The New York Times, The Wall Street Journal, Wine Enthusiast and Wired, among many others. He is the best-selling author of “The Bar Book: Elements of Cocktail Technique,” and Drinking Distilled.

As always, Jeffrey tells it like it is, and we cover a range of topics including:

Why the craft cocktail movement is due for change
Why everyone should strive to contribute
Why bartenders should stay behind the bar
What drinking Manhattans at breakfast signals to others

...And so much more.

58 episoder

#Food #Business #Aprilwachtel #Beverage #Cocktails #Drink #Mixology #Movers #Shakers #Startup #Tech #Wachtel #April Wachtel #Entrepreneur #Arts #Femalefounders #Innovation #Spirit #Alcoholism