110: Is It Worth It To Pay For Leads?

More Than Social Podcast

Is it worth it to pay for leads? In this episode, of the More Than Social Podcast, we explore the question of whether it's worth it to pay for leads in your business. I share my personal journey and discuss the benefits and challenges of investing in paid advertising for lead generation. Why paid adsWe get into the reasons for using paid advertising as a marketing strategy, highlighting its advantages and relevance in marketing today. Why you aren't getting results with paid adsWe cover common pitfalls and mistakes that can hinder the success of paid advertising campaigns, offering insights into how to overcome them. Examples of ads we have runI explore real-world examples of advertising campaigns to showcase successful strategies or creative approaches that have worked in the past. The process of running adsI outline the step-by-step process involved in setting up and running paid advertising campaigns, giving viewers a comprehensive overview of what to expect. Four key aspects to boost the quality of your adsWe cover four critical elements that, when optimized, can significantly enhance the effectiveness and quality of your paid advertisements. Understanding ad analyticsWe explore the importance of analyzing advertising data and metrics, helping viewers grasp how to interpret and use analytics to improve their campaigns. The only way paid ads actually workLastly, I reveal the ultimate key or strategy for making paid advertising efforts successful, likely addressing misconceptions or providing a unique perspective on their efficacy. Discover how paid advertising can help you attract high-quality leads and grow your business. Tune in for valuable insights and strategies to make the most of your paid advertising efforts. We talk about:

• [1:10] Why paid ads
• [2:30] Why you aren't getting results with paid ads
• [4:50] Examples of ads we have run
• [5:25] The process of running ads
• [6:15] Four key aspects to boost the quality of your ads
• [7:40] Understanding ad analytics
• [10:05] The only way paid ads actually work

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