Episode 16: How To Use Creative Strategy To Build Successful Mobile Game Ads With Vungle And Rovio Mobile Games Playbook podcast

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Tech GameRefinery

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Episode 16: How to use creative strategy to build successful mobile game ads with Vungle and Rovio

3+ y ago 40:57

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Indhold leveret af Liftoff. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Liftoff eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of The Mobile GameDev Playbook, we’re discussing how to use creative strategy to build better mobile ads. We look into what creative strategy is, how it’s implemented and what might change for user acquisition in the post-IDFA world.

Vungle joins our podcast for the first time since acquiring GameRefinery earlier in the year - bringing all its mobile advertising expertise. Angry Birds developer Rovio also joins in the chat to discuss all things creative.

Dive deep into the topic with host Jon Jordan, Vungles’ Global Head of Creative Labs Gavin McNicholl, Mobile Pod Lead Natalie Suthons and from Rovio, we have Senior Performance and Marketing Specialist for Small Town Murders, Jussi Naapuri and Performance Marketing Manager for Angry Birds Dream Blast Ann-Marie.
You can now find The Mobile Game Dev Playbook on video and the usual podcast platforms.
Thanks for listening!

… continue reading

58 episoder

#Tech #GameRefinery

Artwork

Episode 16: How to use creative strategy to build successful mobile game ads with Vungle and Rovio

Mobile Games Playbook

19 subscribers

published 3+ y ago

Del

MP3•Episode hjem

Indhold leveret af Liftoff. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Liftoff eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of The Mobile GameDev Playbook, we’re discussing how to use creative strategy to build better mobile ads. We look into what creative strategy is, how it’s implemented and what might change for user acquisition in the post-IDFA world.

Vungle joins our podcast for the first time since acquiring GameRefinery earlier in the year - bringing all its mobile advertising expertise. Angry Birds developer Rovio also joins in the chat to discuss all things creative.

Dive deep into the topic with host Jon Jordan, Vungles’ Global Head of Creative Labs Gavin McNicholl, Mobile Pod Lead Natalie Suthons and from Rovio, we have Senior Performance and Marketing Specialist for Small Town Murders, Jussi Naapuri and Performance Marketing Manager for Angry Birds Dream Blast Ann-Marie.
You can now find The Mobile Game Dev Playbook on video and the usual podcast platforms.
Thanks for listening!

… continue reading

58 episoder

#Tech #GameRefinery

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