Building A Platform Business Requires Balance—Lessons From Salesforce MIT CISR podcast

Artwork

Business MIT CISR

Indhold leveret af MIT CISR. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af MIT CISR eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

MIT CISR « »
Building a Platform Business Requires Balance—Lessons from Salesforce

9M ago 17:03

Del

MP3•Episode hjem

Indhold leveret af MIT CISR. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af MIT CISR eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Martin Mocker reads MIT CISR's June 2024 research briefing, which he co-authored with Ina Sebastian. See the text version and related content at https://cisr.mit.edu/publication/2024_0601_SalesforcePlatformBusiness_MockerSebastian. Abstract: Platform business models have become highly popular; they are used by half of the world’s ten largest companies by market capitalization. The challenge for established companies is that running a platform business is different from running a product business. A platform business requires building an ecosystem of various constituents with differing interests: customers, the company’s internal product teams, and partners. Based on an in-depth case study of Salesforce Platform, this briefing illustrates one approach to balancing the interests of these constituents.

… continue reading

88 episoder

#Business #MIT CISR

Artwork

Building a Platform Business Requires Balance—Lessons from Salesforce

published 9M ago

Del

MP3•Episode hjem

Indhold leveret af MIT CISR. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af MIT CISR eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Martin Mocker reads MIT CISR's June 2024 research briefing, which he co-authored with Ina Sebastian. See the text version and related content at https://cisr.mit.edu/publication/2024_0601_SalesforcePlatformBusiness_MockerSebastian. Abstract: Platform business models have become highly popular; they are used by half of the world’s ten largest companies by market capitalization. The challenge for established companies is that running a platform business is different from running a product business. A platform business requires building an ecosystem of various constituents with differing interests: customers, the company’s internal product teams, and partners. Based on an in-depth case study of Salesforce Platform, this briefing illustrates one approach to balancing the interests of these constituents.

… continue reading

88 episoder

#Business #MIT CISR

Alle afleveringen

×

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

Lyt til 500+ emner

Lyt til dette show, mens du udforsker