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Marketing to Gen Z: What do Gen Z consumers want from brands?

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Manage episode 360923936 series 2519658
Indhold leveret af Mintel Little Conversation. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mintel Little Conversation eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today.

Read our latest blog on Gen Z to find out more.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Jonny Forsyth, Director, Mintel Food & Drink.

  continue reading

155 episoder

Artwork
iconDel
 
Manage episode 360923936 series 2519658
Indhold leveret af Mintel Little Conversation. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mintel Little Conversation eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today.

Read our latest blog on Gen Z to find out more.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Jonny Forsyth, Director, Mintel Food & Drink.

  continue reading

155 episoder

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