How is consumers' perception of value changing in 2024?

Mintel Little Conversation

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In 1966, two Brazilian men were found dead on Vintém Hill under bizarre circumstances that continue to perplex investigators and conspiracy theorists alike. Lying side by side, their bodies were discovered wearing matching lead masks—shields with no eyeholes—alongside cryptic notes. Were they victims of a cult ritual, a failed experiment, or something even more otherworldly? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

for ca. et år siden 41:11

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Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.

Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Diana Kelter, Associate Director, Mintel Trends, North America.

Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.

157 episoder

Mintel Little Conversation

How is consumers' perception of value changing in 2024?

Mintel Little Conversation

46 subscribers

published for ca. et år siden

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MP3•Episode hjem

Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Diana Kelter, Associate Director, Mintel Trends, North America.

Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.

157 episoder

#Economics #Business Disciplines #Mintel Little Conversation #Business #MBA #Marketing #Little Conversation

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Mintel Little Conversation

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