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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Lesson Planning: 5E Model + Tech with the ISTE Standards (Part Two)
Manage episode 212413535 series 2310456
Indhold leveret af Miguel's Readings. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Miguel's Readings eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Come along as we continue our exploration of the 5E Model + Technology in the context of a Dust Bowl lesson tied to the ISTE Standards. Read the blog online at http://blog.tcea.org
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38 episoder
Manage episode 212413535 series 2310456
Indhold leveret af Miguel's Readings. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Miguel's Readings eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Come along as we continue our exploration of the 5E Model + Technology in the context of a Dust Bowl lesson tied to the ISTE Standards. Read the blog online at http://blog.tcea.org
…
continue reading
38 episoder
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Miguel's Readings

1 TCEA Responds: Beginner's Guide to Classroom iPads 13:56
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This second grade teacher has new iPads, but needs ideas on how best to use them for learning. Check out all of the resources we provide her.
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Miguel's Readings

Mix the best of both worlds by using Microsoft iOS apps on your iPad. You’ll discover innovative solutions for both you and your students. Read the blog at http://blog.tcea.org
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Miguel's Readings

Playing principal whack-a-mole with problems at school can be draining and ineffective. Learn about some iPad apps that can help. Read the blog entry at http://blog.tcea.org
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Miguel's Readings

This blog showcases some Chrome add-ons of benefit to young learners. Explore them with your students to support math and language arts activities. Read the blog at http://blog.tcea.org
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Miguel's Readings

As teachers and students head back to school, here are five tips for Chief Technology Officers (CTOs) looking forward to an incoming avalanche of support tickets. Each new ticket begs the question, “What did we miss fixing or doing this summer?” Just as the tide of trouble tickets ebbs in time, so do the critical relationships a CTO must maintain. New principals and central office staff challenge the status quo of previous, well-constructed relationships. In this blog entry, join me as we explore relationship-building tips for CTOs. Read the blog at http://blog.tcea.org…
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Miguel's Readings

1 Go Large: Share Your Message Full Screen 5:22
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Take advantage of these fun alternatives to share links and text in large font sizes on the screen. Go large or go home when sharing! Read the blog online at http://blog.tcea.org
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Miguel's Readings

Explore these three tips for infographic creation, straight from the “Infographics Made Simple” session at the 2018 TCEA Chromebook Academy. Read the blog entry at http://blog.tcea.org
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Miguel's Readings

1 Make Thinking Physical: Coding Your Creations 4:41
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Making thinking visible is so yesteryear. With new digital tools, we can now make thinking physical by building in virtual space or creating 3D designs. Read the blog entry online at http://blog.tcea.org
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Miguel's Readings

Ready to hack your Google Docs experience? Start with these five simple hacks and take advantage of some lesser known Google Docs tools. Read this blog entry at http://blog.tcea.org
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Miguel's Readings

1 Google Drive Cleaner: Remove Duplicate Files 8:37
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Ready to rid yourself of duplicate files clogging your Google Drive? Then you will want to read this blog entry. It offers tips on removing duplicate files. Read the blog entry at http://blog.tcea.org
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Miguel's Readings

1 Five Ways to Succeed with Personalized Learning 11:00
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Educational leaders want their staff to embrace and routinely practice personalized learning. But what’s the best way to make that happen? Read the blog entry at http://blog.tcea.org
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Miguel's Readings

1 Humanities Go Digital: Coding and Storytelling 7:14
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Learn how teaching humanities with coding can enhance learning and retention for your students using the free tool Twine and some imagination. Read this blog entry online at http://blog.tcea.org
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Miguel's Readings

1 5E Modeling: Engage with Google’s Applied Digital Skills Lessons 13:29
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Google’s Applied Digital Skills curriculum is available for free. Consider how you can apply the 5E Model to take these canned lessons to the next level. Read this blog entry at http://blog.tcea.org
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Miguel's Readings

1 Lesson Planning: 5E Model + Tech with the ISTE Standards (Part Two) 8:07
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Come along as we continue our exploration of the 5E Model + Technology in the context of a Dust Bowl lesson tied to the ISTE Standards. Read the blog online at http://blog.tcea.org
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Miguel's Readings

Karen Fuller (Houston ISD), Diana Benner (TCEA) and I recently had the opportunity to share insights into Project Management at a recent event. I hope you don't mind, but I thought you might enjoy reviewing some of the resources. This is a topic that Diana and I cover in the TCEA InfoTech Director Certification course in a bit more depth. You can see our presentation resources at http://ly.tcea.org/ctopm Sign up for the TCEA IT/Director Certification course online at https://tcea.org/learn/certifications/it/…
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