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Pricing Your Work
Manage episode 271225430 series 2181724
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Pricing your work - especially Creative Work - can be incredibly difficult. Which method do I use? Hourly? Day rates? Cost Plus? What amount should I markup my costs? Are you stressed about projects that aren't profitable, too little profit to actually grow your business? Are you tired of feeling like you're just a vendor who's there to take orders from your client? Frustrated that your client thinks they know what's best for them more than you do?
Let's talk about the Value Mindset before we go all-in with Value-Based Pricing. What does it mean to think about the value your work creates for your clients and their business rather than the time + materials it takes to make a video for your client? How can thinking based on value lead you to greater profits and happier clients?
If you've even touched on the world of Value-Based Pricing you need to know these FIVE advocates for the practice:
Blair Enns | The Win Without Pitching Manifesto & Pricing Creativity | https://www.winwithoutpitching.com
Chris Do | The Futur | https://thefutur.com
Jonathan Stark | Ditching Hourly | https://jonathanstark.com
Marcus Rideout | Video Warriors | https://www.youtube.com/channel/UCw7uK6zDkqZwroM2rLzNtcQ
Joel Pilger | RevThink | http://revthink.com
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