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Barbara Martin Coppola - Future of digital transformation and retail
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Barbara Martin Coppola, Chief Digital Officer of IKEA, discusses the future of IKEA and its digital transformation. Barbara shares her background in technology and highlights the importance of using technology to improve people's lives. She explains that IKEA is combining its deep understanding of home furnishings with digital innovations to create new experiences for customers. The conversation touches on the role of AI in IKEA's digital initiatives, with Barbara highlighting the positive impact AI can have on the company. She emphasizes the need for ethical management of AI and ensuring that it benefits individuals and communities. We also discuss the future of retail and the importance of creating experiences that go beyond traditional selling, focusing on community building and human connection.
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