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Anuca Valverde & Len Dugow - How to Apply Madison Avenue-Thinking to Your Ad | Ep. 39
Manage episode 242027499 series 2366532
Two of Miami’s most experienced advertising industry professionals, Anuca Valverde and Len Dugow, join us for a deep dive into the core principles of advertising. We talked the makings of a great ad, common realtor mistakes to avoid, and how to apply Madison Avenue-thinking to your next marketing campaign.
About Anuca:
Anuca Valverde is an award-winning marketing, advertising and sales professional with more than 40-years experience in New York, Paris, Washington D.C. and Miami. Since joining the company in 2007, she has played a critical role in developing the firm’s brand strategy, provided guidance on the tactical implementation of international and domestic campaigns and attracted industry-leading, creative talent. She and her team use research- driven strategies and the most advanced forms of communication technology to connect with customers across the globe.
About Len:
Len Dugow, President & Chief Creative Officer, honed his craft decades ago in Manhattan. Beginning in the early 1990s, Dugow developed an acknowledged expertise in the marketing of residential real estate, mixed-use, resorts, hotels and travel for the country’s most prominent brands. Three decades on, LGD boasts a diverse client base ranging from local businesses to global brands in a variety of industries. All benefit from LGD’s strategic, creative solutions that place an emphasis on cohesive, multi-channel branding across all media platforms, from traditional to digital.
89 episoder
Manage episode 242027499 series 2366532
Two of Miami’s most experienced advertising industry professionals, Anuca Valverde and Len Dugow, join us for a deep dive into the core principles of advertising. We talked the makings of a great ad, common realtor mistakes to avoid, and how to apply Madison Avenue-thinking to your next marketing campaign.
About Anuca:
Anuca Valverde is an award-winning marketing, advertising and sales professional with more than 40-years experience in New York, Paris, Washington D.C. and Miami. Since joining the company in 2007, she has played a critical role in developing the firm’s brand strategy, provided guidance on the tactical implementation of international and domestic campaigns and attracted industry-leading, creative talent. She and her team use research- driven strategies and the most advanced forms of communication technology to connect with customers across the globe.
About Len:
Len Dugow, President & Chief Creative Officer, honed his craft decades ago in Manhattan. Beginning in the early 1990s, Dugow developed an acknowledged expertise in the marketing of residential real estate, mixed-use, resorts, hotels and travel for the country’s most prominent brands. Three decades on, LGD boasts a diverse client base ranging from local businesses to global brands in a variety of industries. All benefit from LGD’s strategic, creative solutions that place an emphasis on cohesive, multi-channel branding across all media platforms, from traditional to digital.
89 episoder
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