Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Audio’s Rule of Thirds with Rhapsody Voices’s Mike Jensen
MP3•Episode hjem
Manage episode 429304464 series 2928703
Indhold leveret af PodcastOne. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af PodcastOne eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
“We really want to deliver on the connectivity between the host, the sponsors, and the audience.” - Mike Jensen, CEO of Rhapsody Voices This week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there’s also timeless rhetorical appeals: pathos, logos, and ethos. Mike adds a fourth dimension: the Host, the Audience, and the Sponsor. With all these forces at play in audio advertising, how can marketers make heads or tales of things and get the best ads for their dollar? Check out the episode for more insights from these two major players in audio, plus everyone’s favorite segment, on-air ad ratings!
…
continue reading
176 episoder
MP3•Episode hjem
Manage episode 429304464 series 2928703
Indhold leveret af PodcastOne. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af PodcastOne eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
“We really want to deliver on the connectivity between the host, the sponsors, and the audience.” - Mike Jensen, CEO of Rhapsody Voices This week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there’s also timeless rhetorical appeals: pathos, logos, and ethos. Mike adds a fourth dimension: the Host, the Audience, and the Sponsor. With all these forces at play in audio advertising, how can marketers make heads or tales of things and get the best ads for their dollar? Check out the episode for more insights from these two major players in audio, plus everyone’s favorite segment, on-air ad ratings!
…
continue reading
176 episoder
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