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5 Mistakes Service Providers Must Avoid with Their About Page - Ep 127
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When was the last time you reviewed the content on your About Page? If you are a private practice owner or service provider - and you just “whipped up” your About Page content … you might be overlooking a powerful opportunity to build trust with potential clients. The trust that converts those website visitors into more clients.
When visitors come to your website looking to learn more about you, your About Page is a crucial part of that journey, more than most give it credit for. It not only helps them understand who you are, it plays a huge role in their decision to reach out and take the next step.
Yet, many practice owners and service providers make some common mistakes on their About Pages that drive potential clients away. If you’re not careful, you could find visitors leaving your site without ever contacting you.
In this episode, Kathy shares 5 critical mistakes to avoid on your About Page so that you are not missing out on ways to grow your business by booking more clients. When you understand these pitfalls, you can create a more engaging and effective page that encourages visitors to connect with you.
You’ll also learn about:
- The essential role your About Page plays in attracting more clients
- The key objectives your content must achieve to resonate with visitors
- The importance of strategic content planning for your About Page
Don’t let your About Page hold you back. Tune in to discover details on these mistakes and how to avoid making them on your website.
You can access the resources mentioned in this episode at http://marketingyourprivatepractice.com/127
Episode website page - https://www.pepperitmarketing.com/podcast/mistakes-about-page-website
Tags : Private Practice marketing, How to grow a private practice, get more clients for my practice, website content planning
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