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Marketing Unlocked: How Sales And Marketing Must Collab With Mandira Mehra
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In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned.
When marketers embrace MEDDPICC, it smoothes cross-functional GTM alignment, which is essential to drive growth. MEDDPICC works so well in this context because it matches the way marketers are already working; they just need to establish a common language with the rest of the team.
Many marketers find marketing almost by accident - but that’s the beauty of it: it can take you anywhere. You never know where your career will take you next - but the most interesting career journeys are never linear.
ABOUT MANDIRA:
Mandira Mehra serves as the Chief Marketing Officer at MRI Software. Before joining MRI in 2016, Mandira held leadership roles at both private and public technology companies, which range from start-ups to Fortune 500 corporations. During the more than 15 years she spent at these firms, she spearheaded the development and execution of strategic branding and marketing initiatives, along with demand generation programs.
Most recently, she was the Senior Vice President of Marketing at Internap, a global internet infrastructure provider. Previous positions included Vice President of Marketing Communications, Solution Area TV at Ericsson; and Vice President of Marketing at GoldPocket Interactive. She began her career as a strategy consultant at Monitor Company. Mandira holds a B.A. from Williams College and an M.T.S. from Harvard University.
ABOUT MARKETING UNLOCKED
Marketing Unlocked, hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across three series of discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond.
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