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The Power of Customer Obsession at Zappos

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Manage episode 435330636 series 2465384
Indhold leveret af Mission. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mission eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode, Joe Cano, the Chief Marketing, Chief Merchandising, and Chief Growth Officer at Zappos, discusses the company's culture, use of AI, and customer experience. He highlights the importance of Zappos' customer obsession and the strong emotional connection they have with their customers and he explains how Zappos leverages AI in merchandising and marketing, using data analytics to personalize product recommendations and create targeted marketing campaigns. Cano emphasizes the balance between AI and the human touch, ensuring that Zappos maintains its personal and emotional connection with customers.

Key Topics:

  • The Power of Customer Obsession
  • Streamlining Assortment
  • Utilizing AI in Merchandising and Marketing
  • Balancing AI and the Human Touch
  • Exceptional Customer Service and Return Policy
  • Building Customer Loyalty
  • Gamified Programs and Personalized Rewards
  • Personalized Recommendations and Tailored Marketing
  • The Future of Retail: Leveraging AI
  • Rallying People Together

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

  continue reading

517 episoder

Artwork
iconDel
 
Manage episode 435330636 series 2465384
Indhold leveret af Mission. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mission eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this episode, Joe Cano, the Chief Marketing, Chief Merchandising, and Chief Growth Officer at Zappos, discusses the company's culture, use of AI, and customer experience. He highlights the importance of Zappos' customer obsession and the strong emotional connection they have with their customers and he explains how Zappos leverages AI in merchandising and marketing, using data analytics to personalize product recommendations and create targeted marketing campaigns. Cano emphasizes the balance between AI and the human touch, ensuring that Zappos maintains its personal and emotional connection with customers.

Key Topics:

  • The Power of Customer Obsession
  • Streamlining Assortment
  • Utilizing AI in Merchandising and Marketing
  • Balancing AI and the Human Touch
  • Exceptional Customer Service and Return Policy
  • Building Customer Loyalty
  • Gamified Programs and Personalized Rewards
  • Personalized Recommendations and Tailored Marketing
  • The Future of Retail: Leveraging AI
  • Rallying People Together

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

  continue reading

517 episoder

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