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How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows

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Manage episode 426967476 series 1203992
Indhold leveret af iHeartPodcasts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af iHeartPodcasts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over traffic and the importance of reputation and customer service. We note Google's AI overviews show fewer results, with less Reddit content and better performance from UGC and e-commerce content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

  • (00:00) Today's topic: How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
  • (01:00) How Zapier got $575m worth of SEO traffic
  • (11:21) AI Overview data that will blow your mind
  • (15:06) Google AI Overviews showing less often, with less Reddit, data shows
  • (17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

  continue reading

3203 episoder

Artwork
iconDel
 
Manage episode 426967476 series 1203992
Indhold leveret af iHeartPodcasts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af iHeartPodcasts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250-280M ARR, we stress optimizing for revenue over traffic and the importance of reputation and customer service. We note Google's AI overviews show fewer results, with less Reddit content and better performance from UGC and e-commerce content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

  • (00:00) Today's topic: How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
  • (01:00) How Zapier got $575m worth of SEO traffic
  • (11:21) AI Overview data that will blow your mind
  • (15:06) Google AI Overviews showing less often, with less Reddit, data shows
  • (17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

  continue reading

3203 episoder

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