Ty Magnin's 3-Tier AI Content Strategy Marketing Powerups podcast

1y ago 44:09

Del

Indhold leveret af Ramli John. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Ramli John eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Ty Magnin

Ty Magnin is the CEO of Animalz, a leading content agency. Ty is a software marketing leader with over a decade of experience leading marketing teams at SaaS startups from $0-10M ARR twice. Prior to Animalz, Ty served as Director of Marketing at UiPath, leading the company from $40M to over $1B in revenue and through a successful IPO. He also led marketing at Appcues, establishing the growth flywheel that propelled the company to become a leader in user onboarding. Ty is obsessed with all things marketing, growth and content.

🕰️ Timestamps and transcript

[00:00:00] AI in Content Creation: A Discussion with Ty Magnin
[00:00:53] The Power of AI in Content Marketing
[00:07:57] Discussing SEO Content and the Role of Generative AI
[00:12:32] 42 Agency - My Number One Recommended Growth Agency
[00:14:20] Evolution of Content Strategy in Startups
[00:18:39] Discussing the Content Program at Appcues
[00:19:40] Discussion on content distribution in SaaS
[00:20:34] Scaling Content Production at UIPath
[00:26:08] From Centralized to Decentralized: Content Creation at Appcues
[00:27:20] Discussion on Three Tiers of Content in B2B Marketing
[00:28:13] Content Scaling Strategy at UiPath
[00:29:49] Scaling Up Content Programs
[00:31:07] Managing Content Programs in a Tech Company
[00:36:51] Career Powerups with Ty Magnin
[00:38:57] Balancing career and life with Ty Magnin

68 episoder