Dr. Fio Dossetto's E.A.S.Y. Content Framework

Marketing Powerups

Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042

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🎉 About Fio Dossetto

Dr. Fio Dossetto is the Senior Content Strategist at Float.com and Creator of the contentfolks newsletter. She has over a decade of experience in content strategy, branding, and marketing. She has worked at companies like Hotjar, ActiveCampaign Postmark, and more. At these companies, she helped set the strategy and ensured content quality across writers and creators.

🕰️ Timestamps and transcript

• [00:01:03] Discussing Common Mistakes in Content Marketing
• [00:07:38] Approaching Content Marketing through Expert Interviews
• [00:13:10] 42 Agency — my number one recommended growth agency
• [00:13:52] Riverside FM — my number one recommended video recording call
• [00:14:40] Interview with Fio Dossetto: How to Create Unique and Defensible Content
• [00:17:36] Making Content More Actionable
• [00:22:46] Achieving Simplicity in Content Writing
• [00:27:57] Making Content Distinctiveness
• [00:35:48] The Importance of Building a Network in Content Marketing
• [00:42:05] Fio Dossetto on Building a Professional Network
• [00:46:35] Marketing Powerups Newsletter

✨ Useful links

• Fio's website: https://contentfolks.com/
• LinkedIn: https://www.linkedin.com/in/fiorenzadossetto/
• The contentfolks newsletter: https://contentfolks.substack.com/
• The EASY Content Framework: https://contentfolks.substack.com/p/the-easy-framework
• How to interview customers: https://contentfolks.substack.com/p/how-to-interview-experts