Ep. #97 - How to Easily Improve Your Mobile SEO with Google Search Console

Marketing Mantra

Mobile SEO is growing in importance. 59% of all website traffic worldwide comes from mobile phones. And according to Google, there are more searches on mobile than on desktop. If you're not optimizing your website for mobile SEO, you're going to lose out on a massive amount of traffic. On this episode, I share an EASY hack to improve your mobile SEO with Google Search Console.

Time-stamped Show Notes:

[00:00] Episode topic: How to Easily Improve Your Mobile SEO with Google Search Console

[00:50] Importance of optimizing mobile SEO; using Google Search Console's CTR report can improve organic CTR and search rankings on mobile devices.

[01:53] Check your website's organic CTR in Google Search Console by analyzing total impressions, clicks, and average position. Use the device filter to compare desktop and mobile CTR.

[02:39] Identify poor-performing mobile keywords by comparing clicks on desktop vs mobile devices. Optimize for mobile by checking title truncation in search results.

[03:29] Improve mobile site performance with caching, compression, and appropriate image sizing. Consider mobile ads' impact on search results.

[04:21] Mobile CTR can be improved by optimizing pages and passing Core Web Vitals; check CTR report on Google Search Console regularly.

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Tools & resources discussed in this episode:

Google Search Console - https://search.google.com/search-console/about

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