Ep. #77 - Pogo-Sticking in SEO: How to Make Your Content More Engaging

Marketing Mantra

Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally different SEO metric. On this episode, we examine pogo-sticking from an SEO perspective. You'll learn the main causes of pogo-sticking, whether it's a ranking factor, and how you can ensure your content is more engaging.

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

GrowthBar Review: https://www.99signals.com/growthbar-review/

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Tools & resources discussed in this episode:

• [Blog Post] Pogo-Sticking in SEO: 9 Ways to Make Your Content More Engaging - https://www.99signals.com/pogo-sticking-seo/
• Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/
• Semrush Review: https://www.99signals.com/semrush-review/
• AnswerThePublic: https://answerthepublic.com/

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.