A Crash Course In Creating Engaging Webinars For Your Startup – MFF015

Marketing For Founders | Growth Hacking | Startups | Direct Response Marketing

#Patio11 #Tim Conley #Marketing #Business #GrowthHackers #Startup

30:28

Building a thriving business isn't always about rapid expansion. When should you hit the accelerator on growth, and when should you pump the brakes? Jannese and Austin are in Nashville, Tennessee to talk with Taku Zhou and Sibusiso Ajayi of TKZ Architecture LLC to explore this crucial entrepreneurial crossroads. The duo shares candid insights from their journey building TKZ Architecture, revealing the moments they knew it was time to scale – and importantly, when it wasn't. They discuss how they balanced the allure of growth against the need to strengthen their foundation through refined workflows, established protocols, and market positioning. Tune in as we unpack the strategic decision-making that goes into sustainable business expansion and learn the telltale signs that you're ready for growth and how to execute that transition successfully. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

for 11 år siden 40:21

MP3•Episode hjem

Deliver Live, Interactive And Effective Content Directly To Your Audience…

Webinars and web conferencing have come a long way since the dark days of less-than-stellar internet connections, frequent dropouts and questionable video quality. These days all it takes to educate and sell to a live audience is a smartphone and high speed internet – though it’s definitely worth putting a bit more planning in to your first webinar than that.

The benefits of being able to communicate your message directly to your audience are endless, whether you’re going for a hard sell or are just looking to educate others to generate more leads and interest in your business. Whatever angle you choose to take, there are some critical do’s and don’ts that need to be taken in to consideration before you take the plunge in to the world of webinars.

Throughout this episode, Tim and Jack are going to equip you with the skills and ideas required to start your own webinar, or to improve the quality and reach of what you’re already doing. You’ll learn what makes an effective webinar, some tips on preparation, how to keep your audiences undivided attention and a whole lot more…

Breaking The Pitch…

Finding which platform will best suit you and your customer’s needs.
Making sure your market can actually benefit from a webinar.
How to structure your educational webinar.
Preparation is key.
How to avoid those awkward moments on camera.
Keeping people’s attention against the temptations of the internet.
Creating urgency to get your audience to take action.

http://marketingforfounders.com/a-crash-course-in-creating-engaging-webinars-for-your-startup-mff015

35 episoder

A Crash Course In Creating Engaging Webinars For Your Startup – MFF015

Marketing For Founders | Growth Hacking | Startups | Direct Response Marketing

1,973 subscribers

published for 11 år siden

Del

MP3•Episode hjem

Deliver Live, Interactive And Effective Content Directly To Your Audience…

Breaking The Pitch…

Finding which platform will best suit you and your customer’s needs.
Making sure your market can actually benefit from a webinar.
How to structure your educational webinar.
Preparation is key.
How to avoid those awkward moments on camera.
Keeping people’s attention against the temptations of the internet.
Creating urgency to get your audience to take action.

http://marketingforfounders.com/a-crash-course-in-creating-engaging-webinars-for-your-startup-mff015

35 episoder

#Patio11 #Tim Conley #Marketing #Business #GrowthHackers #Startup

Tutti gli episodi

1
Hiatus - MFF035 16:23

for 11 years siden16:23

16:23

Have you ever asked yourself, what happens to your business if you get hurt or really sick? We break down the necessity to build systems in your company that allow you to take a hiatus, without slowing down progress. Jack speaks about his experience with Ruby and touches on outsourcing any sections of your business that cause you stress. In the long run, your decision to do everything, may hurt the success of your business. More importantly, you can’t outsource your vision. Focus on what will be the most productive, not what could save you the most money. In the instance that you have to take a hiatus, do what you can to ensure the direction and focus of your business are maintained, and the vision of your company is not lost. In some cases, a break may be exactly what you need to focus. So on that note, we want to end the show with a fond farewell, and we will return soon! We are sad to say that our amazing and talented host Jack, has been diagnosed with an illness, but will be returning in the fall to start back up again. Thank you for listening, and stay tuned for our return to Marketing for Founders! Listen to this episode here: http://marketingforfounders.com/hiatus/…

1
Good Money Bad Money - MFF034 39:17

for 11 years siden39:17

39:17

In todays episode Tim and Jack discuss the differences between good money and bad money. Your host debates what type of startup money is safest, and what kind of cash can get you in a lot of trouble. Often when we start new businesses and ideas, it requires some sort of startup investment. It is easy to go directly to family or to sources of quick income to get your company lifted. However, we as smart entrepreneurs, must have a plan and action for the future, and a way to pay that investment back. Customers, research, and a sales funnel are some of the things you will need to get going. Bad money is any type of cash flow that can be traced to a personal emotion. Ask yourself what life might be like, if your company fails and you lose your families money. Bad money is also taking investment without a plan of action, or any customer relations. Good money is not only about where it originates, but how you spend it. Good money comes in many forms such as, venture capitalists, savings from previous work, and revenue flow before you quit your day job. We define good money by security, consistency, and coming with a backup plan. It may not always be the “rocket fuel” you are looking for, to explode your business into the green, but it will keep your life intact, and your stress levels relatively low. Types of Good Money: • A loan from a bank spent on equipment and gear. This can be used as collateral in a bankruptcy. • Venture Capitalist investment comes with a time frame, so meet it with a plan to ensure the money is back before the time is up. • Earning money while your business grows is the “best money.” No need to quit your day job until the revenue is enough to sustain your normal life. • Having a runway. A savings account with the cash you need for at least 1 year into your startup. Types of Bad Money: • Investment related to your personal life. There is no collateral, and your failure will affect relationships. • Any money that forces you to make emotional decisions, unrelated to the success of the business. Listen to this episode at: http://marketingforfounders.com/good-money-bad-money/…

1
Apps, Advertising, and Celebrities - MFF033 41:13

for 11 years siden41:13

41:13

In today’s episode we talk about the tech fad of building apps, depending on ad revenue, and using celebrity endorsements to tweet about your company. Jack tells a classroom of Penn State Telecommunications Majors, who are working on a business idea, that not all problems can be solved with apps. Your success in business should not be dependent on software, or the next cool platform for users. Recognizing a trend versus a fad can determine a long-term success, or short-term failure. Find customers or other businesses in a similar market, and find out what their needs are. Try not to assume that a bundle of software will fix everyone's issues. Many developers and new companies will turn to technology to begin profiting. In the age of advertising, many of these entrepreneurs will depend on ad revenue for all, or a majority of their income. This results in the advertisers becoming the customer, and the users feeling neglected. You are required to maintain a relationship with ad buyers, as well as continue to funnel views and clicks. Why not instead, create a product or service that helps the user, which you can also sell directly to them? Pitfalls in business ideas: • Relying on Ad Revenue to sustain profits. • Depending on celebrity impact and flash popularity as a long-term marketing model. • Believing that software can fix any problem for a person. • Thinking that apps and digital services are a one-and-done business plan. Like many businesses, software takes constant maintenance. Listen to the show at: http://marketingforfounders.com/celebrities/…

1
Losing Focus and Shiny Object Syndrome - MFF032 37:55

for 11 years siden37:55

37:55

In todays episode Tim and Jack discuss placing all your eggs in one basket, and how to recognize when you are losing focus. A successful startup will require as many resources as you can divulge. Time, money, or a mixture of the two. Many new businesses find themselves chasing after short-term traction, and losing focus on long-term sustainability of the company. Don't get captivated by “shiny objects.” The most focus is found when you are excited about one project or idea. Mentally preparing throughout your day, and then progressing every time you work on it. When you have multiple projects, some ideas will get neglected, or they will never see the finish. What are some ways to stay focused? • Using extrinsic motivators: outside forces such as monetary, deadlines, or the need for a fancy car. They can drive us to focus, but can sometimes be stressful. • Using intrinsic motivators: internal forces set by yourself. They include facing challenges, being goal driven, or using your own vision for the future to motivate yourself. • Focus on one project at a time. Work with it all the way to failure, or success. • Chaos in business is bad, don’t make things harder than they should be. Systemize all the processes that encompass your business and chaos gets reduced. Listen to the show at http://MarketingForFounders.com/focus…

1
Surviving Product Launch Mistakes - MFF031 38:47

for 11 years siden38:47

38:47

In this episode Tim and Jack discuss a few classic mistakes in their careers launching products and online companies. Every market receives information in a unique way. Understanding how to communicate with your customers is the first step to surviving a launch. Tim tells us about his huge mistake of using an email marketing campaign on a customer base that hardly ever checks their email. Once your product is live don’t forget about it. Collect feedback from your users and customers on how to improve features. If that doesn’t work, kill a section or product to allow time to explore new strategies. Remember, sometimes as an entrepreneur, you have to choose between really, really, really bad, and really bad… Some Do’s: • Set internal deadlines to ensure your product is ready to go, well before any real deadlines. • Research your market, and learn the best way to communicate with them. • Be prepared to refine or delete sections of your company/product. • You’ll never get it perfect. Launch it, and let your users find the remaining bugs. Some Don’ts: • Never blindly follow a marketing formula expecting it to work for every industry. • Don’t tell the press until you’re ready. • Failure to continue marketing after you launch. You can’t quit and expect to keep making money Listen to the show at: http://marketingforfounders.com/launch-mistakes/…

1
What Kind Of Minimum Viable Product Are You Building? - MFF030 50:49

for 11 years siden50:49

50:49

How to properly execute an MVP…In todays episode we explore some common mistakes made by new businesses on a path to success. Startups often fall into the trap of trying to “do it all.” In these moments of frustration, when the wheels feel like they’re spinning in place, we must ask ourselves the following questions. Do I want to be a business owner? Or do I want to be a designer, or developer?Today Tim and Jack discuss the power of your MVP. Are you creating a concierge MVP, a Frankenstein MVP, or a Wizard of Oz? Understanding the key differences between each type of minimum viable product will give you the knowledge for selecting the right one for your business.Which MVP should your business focus on?• Using existing online and offline tools to find and land sales, such as Mail Chimp.• Hand testing and delivering products to your customers, such as an ice cream subscription.• Hiring a designer and/or developer to create a software that does the work for you. In which you can also outsource help to manage the manual aspects of the software, ie. customer service, returns, etc. Listen to the show at: http://marketingforfounders.com/execution/…

1
Identify The Profitable Byproducts Hidden In Your Business - MFF029 32:23

for 11 years siden32:23

32:23

Turning Waste Into Fortunes In this episode we explore ways to increase profitability by selling your waste, literally. Tim and Jack discuss the importance of understanding and locating potential wastes which your business can profit from. Jack is working on an interview training service for university students where they do a phone interview and get feedback on how to improve. Through building this service, he'll gain knowledge that is just sitting around only getting used by the people who use the service. He can take this knowledge and package it into an interview course that students (or better yet, universities) can purchase. It could take the form of a live workshop, or a live virtual workshop, or simply online videos and exercises for them to watch and implement. Or perhaps, you might find profitability from another business' waste. Sometimes one man’s trash in another man’s treasure. Tim saw an episode of Dirty Jobs With Mike Rowe where a hog farmer near Las Vegas take the waste of casino restaurants to feed his stock with high-quality food while lowering his costs. How do you identify a waste product of your business? How do you profit from your own byproduct, or those of other businesses? Take a listen to this week's episode to find out! http://marketingforfounders.com/byproducts/ Links Mentioned In This Episode Jason Fried Making Money From Byproducts…

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MFF028 - Are Online To Offline Businesses Doomed To Fail? 42:08

for 11 years siden42:08

42:08

A Postmortem Of A Startup Postmortem In todays episode we examine the final “nail in the coffin” of bad business marketing, margins, mistakes, and quality control, as we dive deep into online and offline business strategies. Are you making enough money to hire contractors or employees? Which should you choose and why? We break down the necessity of training employees to carry your brand and franchise in order to capture and grow long-term customers. What are activation business models? And how can they help you grow your customer base? Tim and Jack discuss the relevant and key pieces needed for maintaining viral businesses when and if you hit a lottery. How can you be prepared for the unthinkable? Will you ultimately make money or lose out on a one time home-run, without catching any of the cash? Listen now to find out the biggest killers of both online and offline business strategies. Listen to the show at: http://MarketingForFounders.com/postmortem…

1
MFF027 - Understanding The Entrepreneurial Mind 39:55

for 11 years siden39:55

39:55

The mind of an entrepreneur is a powerful thing. Often times our brain gets far ahead of us, trying to organize and attack many ideas at once. Are you asking yourself the most important question of your business? What are the 20% of the things you do for your business that make the largest impact in growth? This question is one that haunts many business startups, and even businesses that have been running successfully for years. It is important to track and analyze the marketing tactics, email makeups, and information you are spreading to your potential customers. What works and what doesn’t? Above all, hard work, consistency, and testing will ultimately lead you to growth. The idea that “doing” as many things as possible will bring you success is highly unlikely. Almost all businesses are started and built on market research, and determining what on your list of “things to do” is most successful and powerful to your growth. Listen to the episode on Marketing For Founders: http://marketingforfounders.com/entrepreneurial-mind/ ‎…

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MFF026 - Sales Funnels: Find 'em , Fix 'em, And Fill 'em 45:31

for 11 years siden45:31

45:31

A sales funnel is the mechanisms you create or don’t create that guide people to your buy button. What techniques, materials, information, media, and marketing are being used to convert a potential customer into a buyer? Are you using explainer videos, info graphics, email marketing, image marketing, free books, or other free materials? What are the most important pieces to a successful sales funnel? The first steps to a good sales funnel: 1) Craft your position. Sift sort and screen the potential customers by taking a stand in your market. Wether you are the BWM or the Rolls Royce of your niche. 2) Find out what sources are your most reliable from your marketing mechanisms. 3) Track and measure your sales funnel, and determine where potential customers are leaking out. 4) Reach out to your buyers and continue to sell them new products. 5) Finally determine where to direct your funnel. Decide what potential customers are the highest converters. Test, test, and test again and you will find a growth pattern in your conversions. Follow the data and track everything possible. Listen to the show at http://marketingforfounders.com/funnels/…

1
MFF025 - Turn Podcasting Into A Marketing Machine 44:17

for 11 years siden44:17

44:17

The are many key components to creating a successful podcast. From the technicalities of recording the audio to the format of the show. Asking the right questions before you sit down to create your podcast, is the first step. Determining the information and content of your show, will ultimately determine how well it sells your products or services. When beginning your show you will need the following: A uni-directional USB Microphone. An acoustically quiet environment. A computer to record your audio. Components to determine before recording: What is the length and format of content that your market prefers? What are your call to actions? What will be your show format? Cold Start, Music intro, Humor? Is there any time sensitive material in the script? When podcasting it is important to note that anytime you use time sensitive material, it is important to maintain and manage your library of podcasts. In many cases you will need to remove those shows to ensure your audience is not listening to out of date content. Finally, podcasting will build authority among your peers and audience, so start and end your shows with calls to action, and drive listeners to your website. Listen to the show at Marketing For Founders: http://marketingforfounders.com/podcasting/…

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MFF024 - Should You Fall In Love With Your Idea? 39:25

for 11 years siden39:25

39:25

When You Came Up With Your Idea Was It Love At First Sight? Many entrepreneurs believe that their next big business plan is as easy or hard, as coming up with an original idea, and putting it down on paper. What many don’t realize is new markets don’t often blast off into riches. Many great businesses start by finding an opportunity for growth and improvement, and doing it better than all those before. Too often, entrepreneurs are blinded by ideas, and become easily attached. When the reality is, there are tons of limping or old foundations in place for businesses, that with the right ratification, could create a ton of cash. Today, we will discuss the best way to get on the right track to a new business idea. Identify a need or opportunity in a market. Create a question, that if answered would solve a problem in a market or industry. Continue to refine and build upon that idea, until it shows signs of success. Tip: Don't waste too much time trying to come up with original ideas, they often end in bloodshed. Listen to the show (and nickname Jack) at: http://marketingforfounders.com/idea-romance/…

1
The Long Slow SaaS Ramp Of Death - MFF023 47:25

for 11 years siden47:25

47:25

Most startups enter the world of SaaS (Software as a Service) thinking everything is going to be rainbows and gold coins falling from the sky; where you upload your final code and watch the money pour passively into your Cayman Island bank account every single month without lifting a finger. Turns out this is NOT the case (Tim and I can both say from personal experiences). Running a SaaS product is extremely difficult, but sometimes the majority of that difficulty is self-inflicted. Common wisdom says that it should be a long, slow, painful, ardous process, but we disagree. Tim and I will discuss a couple reasons why we believe most startups end up in the Long Slog SaaS Ramp of Death: Not understanding the market Not solving a paindful enough problem in that market Only using one marketing channel to reach that market Being passive rather than active in your marketing and sales Having a crappy pitch, and blaming it on your feature set Failing fast in a binary way Links mentioned in the show: Gail Goodman, Constant Contact. How to Negotiate the Long, Slow, Saas Ramp of Death Amy Hoy – Sales Safari in Action Patrick McKenzie – Long-Term Revenue Growth Is Harder Than Short-Term Revenue Growth Justin Wilcox – How I Interview Customers Listen to the show at http://marketingforfounders.com/saas-ramp-of-death-mff023/…

1
Money Making Marketing Metrics - MFF022 53:37

for 11 years siden53:37

53:37

Knowing How To Increase Your Revenue Starts With Knowing Where To Look… Many startups know to track Cost Per Click (CPC), but not what to do with that knowledge. CPC really isn't that important until a startup needs to optimize their costs. What is really important is how much a new customer costs to acquire (CAC) from that ad spend and whether the company can afford it. If an average customer has a high lifetime value (LTVC) then a company can afford to spend a lot to acquire a customer. But... That pesky thing called cash flow gets in the way. A self-funded startup can't afford to wait years or even months to get its money back where a funded startup may have enough cash in the bank to keep running until the high lifetime value pays off. How Much Can You Afford To Acquire And Keep A Customer? What is your cost of acquisition? What is your churn rate and churn points? Lifetime value of a customer is an estimate, but a critical one. Do you know your cost of goods sold? How much and when you charge a customer is critical to startups. Get additional insights from links mentioned in the show by going to: http://MarketingForFounders.com/marketing-metrics/…

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Building Profitable Lists And How To Convert Them Into Sales – MFF021 45:01

for 11 years siden45:01