Let's talk Cohesion with Zora Artis

Marketing Espresso

So what does Cohesion have to do with marketing?
I am so glad you asked! Lots!
In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success.
We dive deep into the challenges and triumphs in crafting a high-performing business through the lens of alignment and cohesion.
We tackle head-on the issues that rapidly growing companies often face—like siloed departments and conflicting objectives—providing practical advice for leadership to keep the ship sailing smoothly.
Hearing from Zora offers a unique perspective on maintaining unity and purpose.
Whether you're a budding entrepreneur or a seasoned executive, the conversation is a treasure trove of actionable insights that can reshape the way you think about and implement brand strategy.
As Australia’s leading Alignment, Communication and Brand Strategist, Zora teaches and advises Executive and Senior leaders to unlock the value in their people, brands and organisations to build high-performing organisations that deliver positive impact and strategic outcomes.
she's been in the business of strategic alignment all her life. her family immigrated three times before she was 13, so she was always the ‘odd one out'. It’s impossible to thrive when you don’t know the language, lack awareness of cultural norms, and question your own identity and value in a place - and it’s no different in organisations. This experience forged courage, resourcefulness, and intuition, setting her up for success in guiding governance, coaching leaders, and uniting teams in enabling alignment.
In her early career as a strategic adviser in agency, brand, and communication, she was frustrated seeing gaps and missed opportunities at the leadership level that hampered work due to misalignment.
This inspired her global-first study with Wayne Aspland, examining alignment, leadership, and communications, and she's never looked back.
Combining an award-winning career with vast commercial and board director experience and her alignment methodology, she now guides clients to optimise simplicity, process, and team contribution. The outcomes are stronger leadership and cultures, clarity, and organisations aligned to purpose and strategy.
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If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

Kapitler

1. Let's talk Cohesion with Zora Artis (00:00:00)

2. Building Cohesion for High Performance (00:00:12)

3. Alignment and Cohesion in Business (00:04:45)

4. Connecting With a Zora Genius (00:18:11)