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Episode 011 - Are You Building an Army of Users?
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Indhold leveret af Marketing Draft Podcast and Chris Eggleston. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Marketing Draft Podcast and Chris Eggleston eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth. And I'll explain why Microsoft was willing to pay $400m for Hotmail and why Dropbox was willing to pay $100m for Mailbox.
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