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The 5 Rules Of Customer Observation

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Manage episode 455455495 series 1270428
Indhold leveret af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This episode of Marketing Deep Dives by Denyse emphasises the importance of direct customer observation for businesses seeking to improve understanding. It highlights the shortcomings of traditional market research and advocates for regular, informal interactions with customers. The discussion details five key rules for effective observation: attentiveness, objectivity, and contextual awareness. These rules, which Denyse proposes, aim to ensure accurate data collection and insightful analysis, which will ultimately improve products and services. The episode also stresses the need for cultural sensitivity in international settings and encourages the sharing of experiences to enhance understanding.
  continue reading

85 episoder

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iconDel
 
Manage episode 455455495 series 1270428
Indhold leveret af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This episode of Marketing Deep Dives by Denyse emphasises the importance of direct customer observation for businesses seeking to improve understanding. It highlights the shortcomings of traditional market research and advocates for regular, informal interactions with customers. The discussion details five key rules for effective observation: attentiveness, objectivity, and contextual awareness. These rules, which Denyse proposes, aim to ensure accurate data collection and insightful analysis, which will ultimately improve products and services. The episode also stresses the need for cultural sensitivity in international settings and encourages the sharing of experiences to enhance understanding.
  continue reading

85 episoder

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