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Radical Consumer Centricity A Competitive Advantage

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Manage episode 452823127 series 1270428
Indhold leveret af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this latest episode of DEEP DIVES from DENYSE, Radical Consumer Centricity is presented as a superior business strategy compared to typical "consumer-first" approaches. The discussion emphasises the importance of embedding consumer insights into all company operations, leading to increased profitability and loyalty. Several companies, such as Monzo, Oatly, and Kroger, are highlighted as examples of successful implementation. A three-pillar framework focusing on cultural alignment, integrated data systems, and adaptable frameworks is proposed to achieve this. The episode concludes by advocating for proactive adaptation to evolving consumer needs to gain a true competitive advantage.
  continue reading

85 episoder

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Manage episode 452823127 series 1270428
Indhold leveret af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this latest episode of DEEP DIVES from DENYSE, Radical Consumer Centricity is presented as a superior business strategy compared to typical "consumer-first" approaches. The discussion emphasises the importance of embedding consumer insights into all company operations, leading to increased profitability and loyalty. Several companies, such as Monzo, Oatly, and Kroger, are highlighted as examples of successful implementation. A three-pillar framework focusing on cultural alignment, integrated data systems, and adaptable frameworks is proposed to achieve this. The episode concludes by advocating for proactive adaptation to evolving consumer needs to gain a true competitive advantage.
  continue reading

85 episoder

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