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Actionable Insights: Overcoming Data Integration Challenges - 2

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Manage episode 453606529 series 1270428
Indhold leveret af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This episode of Marketing DEEP DIVES by DENYSE explores the challenges and solutions of developing actionable insights from data. Denyse defines actionable insights as statements impacting customer attitudes and/or behaviours based on human truths, and she provides several brand examples to illustrate them. She then details ten common obstacles to insight development, including data quality issues, data overload, and technological limitations. For each challenge, she offers practical solutions, emphasising data governance, advanced tools, and skills development. Finally, Denyse underscores the importance of addressing these challenges to leverage data for strategic advantage.
  continue reading

91 episoder

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Manage episode 453606529 series 1270428
Indhold leveret af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This episode of Marketing DEEP DIVES by DENYSE explores the challenges and solutions of developing actionable insights from data. Denyse defines actionable insights as statements impacting customer attitudes and/or behaviours based on human truths, and she provides several brand examples to illustrate them. She then details ten common obstacles to insight development, including data quality issues, data overload, and technological limitations. For each challenge, she offers practical solutions, emphasising data governance, advanced tools, and skills development. Finally, Denyse underscores the importance of addressing these challenges to leverage data for strategic advantage.
  continue reading

91 episoder

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