Marketing And A Mic podcast

#Business #Marketing #Fusion One Marketing #Digital Marketing

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Marketing and a Mic

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Welcome to Marketing and a Mic, hosted by Fusion One Marketing. On this podcast, you'll find a blend of our #BizTalk series where we chat with local businesses, as well as #MarketingMix, a series compiled of relevant topics to help you in the digital marketing world. This podcast is for Entrepreneurs, small business owners, and even start-ups that are looking for informative marketing strategies to help their business. To learn more about our marketing services, visit: https://fusiononemarketing.com

140 episoder

Marketing and a Mic

updated for 2 år siden

Del

Serier hjem•Feed

140 episoder

#Business #Marketing #Fusion One Marketing #Digital Marketing

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Marketing and a Mic

1
ChatGPT vs Bing AI vs Google Bard: Which AI Tool is Best? | Episode #101 21:22

for 2 years siden21:22

21:22

While AI language models can be helpful in many ways, they are not without their flaws. So, which is better for what task? We are going to compare ChatGPT, Microsoft's Bing AI, and Google Bard and shine a light on the pros and cons of each to determine which is best for what you need. #ai #chatgpt #googlebard #bing #marketingtips To watch the full video of this episode visit: https://fusiononemarketing.com/ai-tools/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamps: 02:25 Features and Capabilities of Chatbots 04:00 Capabilities of ChatGPT 05:57 Capabilities of Bing AI 07:28 Capabilities of Google Bard 08:56 User Experience 11:04 How to Best Use ChatGPT 13:46 How to Best Use Bing AI 17:36 How to Best Use Google Bard…

Marketing and a Mic

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Easy Ways to Repurpose Your Content | Episode #100 17:59

for 2 years siden17:59

17:59

Coming up with new material repeatedly can be exhausting. This is exactly why repurposed content is so valuable. We're going to talk about the all benefits of repurposed content, and show you several ways to reuse your existing material to reach new audiences AND improve your SEO. To watch the full video of this episode visit: https://fusiononemarketing.com/easy-ways-to-repurpose-content/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Key Moments: (01:54) Why You Should Repurpose Content (04:27) How to Repurpose Content (05:14) Create a Video (06:09) Make an Infographic (06:44) Turn your content into an eBook (07:51) Create a podcast episode (08:31) Twitter Threads (09:31) Turn a Twitter Chat into a LinkedIn Post (11:30) Design Checklist (12:23) Create a newsletter (13:33) Set up a Webinar (14:27) Create Social Media Posts (15:49) Key Takeaways…

Marketing and a Mic

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ChatGPT: The AI Tool Everyone is Talking About | Episode #99 17:08

for 2 years siden17:08

17:08

By now, you’ve probably heard of ChatGPT, the AI-generated content tool that the internet is obsessing about. We're going to take a deep dive into ChatGPT’s benefits, its limitations and to best use it in your own world. To watch the full video of this episode, visit: https://fusiononemarketing.com/chatgpt-chatbot/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Key Moments: (01:50) What is ChatGPT (02:24) How to Use ChatGPT (05:06) Where Does ChatGPT Get Its Data? (06:32) The Danger of ChatGPT (11:26) The Benefits of ChatGPT…

Marketing and a Mic

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How to Market to Gen Z | Episode #98 23:49

for 2 years siden23:49

23:49

We’ve all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers – so brands will need to start paying attention to their buying habits. We will share the characteristics, values, traits, and trends with this generation so you can start establishing relationships now. To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-market-to-gen-z/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Key Moments: (02:16) Facts About Gen Z (04:10) They are Astute Customers (05:59) They Value Self-Care (07:19) They are More Financially Minded (09:14) How to Market to Gen Z (10:37) Create Platform Specific Content (12:38) Use Video - But Keep it Brief (13:51) Embrace Authenticity (14:43) Be Real (15:44) Utilize Influencer Marketing (17:17) Tap into User-Generated Content (19:01) Omni-Channel Marketing (21:16) Key Takeaways…

Marketing and a Mic

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Your Guide to LinkedIn Marketing | Episode # 97 18:19

for 2 years siden18:19

18:19

Calling all LinkedIn Users! This episode is for you. We're going to show you some best practices to help use LinkedIn as a dynamic marketing tool rather than an "About Us" page. To watch the full video of this episode visit: https://fusiononemarketing.com/guide-to-linkedin-marketing/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Key Moments: (02:36) #1 Make the Most of Your LinkedIn Profile (04:50) #2 Use the 411 Rule (06:24) #3 Use the Content Suggestions Tool (07:01) #4 Engage, Respond, Comment. Repeat (07:44) #5 Search and Add Related Hashtags (09:57) #6 LinkedIn Newsletter (11:18) LinkedIn Lead Generation Tips (11:35) Shift Your Mindset from Features to Promises (13:06) Create Catagory Entry Points (14:33) Create Memorable Messages (16:38) Key Takeaways…

Marketing and a Mic

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Why Online Reviews Are So Important | Episode #96 20:31

for 2 years siden20:31

20:31

We all rely on reviews. Not only are they essential for customers, but they are crucial for your business. Getting people to leave a review, however, can be a task in itself - but we've got a solution for you. We're going to share with you an effective and powerful way to get a steady stream of online reviews that will get customers calling. *Original air date: 4/8/22…

Marketing and a Mic

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Digital Marketing Predictions for 2023 | Episode #95 21:10

for 2 years siden21:10

21:10

Hard to believe we are talking about 2023. Last year we gave you 6 digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off? We'll share what we believe will be the heavy hitters in digital marketing for 2023 AND see how accurate our predictions were last year. To watch the full video of this episode, visit: https://fusiononemarketing.com/digital-marketing-trends-2023/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamps: 0:00 Welcome to Marketing and a Mic 03:18 Uptick in AI and Machine Learning 06:38 Improved User Experience 09:12 Increased Investment in Influencer Marketing 12:08 Corporate Social Responsibility (CSR) 16:07 TikTok Will Get Even Stronger…

Marketing and a Mic

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Digital Marketing Audit: Your End-of-Year Checklist | Episode #94 20:51

for 2 years siden20:51

20:51

As the end of the year draws near, many businesses are asking themselves, “how did we do?” In this episode, we're going to help give your business a digital marketing audit so you can determine what’s working and what needs to be kicked to the curb. To watch the full video of this episode, visit: https://fusiononemarketing.com/digital-marketing-audit/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamps: 0:00 Welcome to Marketing and a Mic 1:35 Auditing Your Marketing Efforts 2:34 Examine Your Goals 4:58 Re-evaluate Target Customers 8:08 Evaluate Your Digital Marketing Presence 6:28 Evaluate Your Brand Messaging 19:50 Final Thoughts…

Marketing and a Mic

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Custom WordPress Website vs WordPress Theme Template | Episode #93 25:32

for 2 years siden25:32

25:32

It may shock you to hear that not all WordPress sites are created equal. In this episode, we are going to share what it means to have a WordPress Custom Site vs. a WordPress Theme and why they will give you two very different results if you don’t know what you are getting. To watch the full video of this episode visit: https://fusiononemarketing.com/custom-wordpress-site-vs-theme/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam TIMESTAMPS 0:00 Welcome to Marketing and a Mic 2:18 What is a WordPress Theme Template? 6:42 Drawbacks to Consider with Theme Templates 11:56 What is A Custom WordPress Site? 13:48 Advantages of a Custom WordPress Site 21:10 Which Should You Choose? 24:30 Final Thoughts…

Marketing and a Mic

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The One SEO Practice Every Business Should Be Doing | Episode #92 20:21

for 2 years siden20:21

20:21

While there are lots of SEO tactics that need to be applied on an ongoing basis, there is one in particular that Google is doubling down on. We’re going to highlight the one SEO practice every business should be doing and what you can do to improve your website ranking. To watch the full video of this episode visit: https://fusiononemarketing.com/seo-factors/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamps: 0:00 Welcome to Marketing and a Mic 4:14 Making Content that Matches Search Intent 6:00 Think Search Intent vs. Keywords 9:25 Writing Powerful Headlines 10:56 Including More Focused Topics 13:37 Including FAQs on your website 16:25 Delivering E-A-T Worthy Content 18:46 Final Thoughts…

Marketing and a Mic

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Landing Page vs Website: Which Do You Need? | Episode #91 15:45

for 2 years siden15:45

15:45

Landing pages and websites are both customized to cater to potential customers, but they serve 2 very different purposes. So, do you need a landing page, a website, or both? In this episode, we're going to help decide by explaining the specific purposes they provide in grabbing your customer’s attention. To watch the full video of this episode visit: https://fusiononemarketing.com/landing-page-vs-website/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamps 0:00 Welcome to Marketing and a Mic 1:14 Landing Page vs. Websites: The Basics 6:07 Which is Best for You? 7:43 When to Use a Website 11:20 When to Use a Landing Page 14:34 Final Thoughts…

Marketing and a Mic

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Google Display Ads vs Search Ads: Knowing the Difference | Episode #90 23:43

for 2 years siden23:43

23:43

Advertisers spend millions of dollars yearly on Google Ads for one simple reason: they work. However, which type of ad is better for your business? To help avoid wasting your marketing dollars, we are going to explain the differences between Display Ads and Search Ads so you can better determine which is right for you. To watch the full video of this episode visit: https://fusiononemarketing.com/google-display-ads/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamps: 0:00 Welcome to Marketing and a Mic 2:39 What are Search Ads? 4:34 What are Display Ads? 6:15 Display Ads vs. Google Search Ads 10:18 When to Use Search Ads 16:23 When to Use Display Ads 22:37 Final Thoughts…

Marketing and a Mic

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How to Create Attention-Grabbing Google Posts | Episode #89 23:21

for 2 years siden23:21

23:21

There's a hidden gem in your Google Business Profile that small businesses can use to their advantage: Google Posts. We'll show you how to create click-worthy Google Posts to help your business stand out and promote offers, events, products, and much more. To watch the full video of this episode, visit: https://fusiononemarketing.com/create-google-posts/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamps: 0:00 Welcome to Marketing and a Mic 2:17 Types of Google Posts You Can Share 10:03 How to Catch the Reader's Eye 13:45 Things to Avoid 16:54 Important Tips 22:10 Final Thoughts…

Marketing and a Mic

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Scaling Your Business For Change | Episode #88 28:05

for 2 years siden28:05

28:05

Is your business ready for change or growth? You’re first thought might be “of course!" However, that may not be true if you haven’t taken a hard look at some key elements of your business. We're going to talk about steps to take in evaluating your business's "readiness" for change, and a great process to help you get there. To watch the full video of this episode visit: https://fusiononemarketing.com/scaling-your-business/ To learn more about our marketing services, visit: https://fusiononemarketing.com/ Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam Time Stamps: 0:00 Welcome to Marketing and a Mic 2:03 Scaling Your Business 4:17 Leadership Clarity 12:40 Infrastructure 20:00 Sales & Marketing 22:53 Cash 27:02 Final Thoughts…

Marketing and a Mic

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Achieve Business Goals Using the CIGAR Method | Episode #87 12:50

for 3 years siden12:50