How To Run An Effective Lead Generation Campaign With Content At The Center Marketer-to-Marketer - #M2M podcast

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Business Content Marketing MBA Marketing

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How to Run an Effective Lead Generation Campaign with Content at the Center

6+ y ago 35:31

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MP3•Episode hjem

Indhold leveret af Marketing. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Marketing eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

So many of us marketers, myself included, continue to kid ourselves when they measure the effectiveness of their efforts. We can easily see a few sign ups here, a few views there, and top it off with social engagement from an "influencer" and we feel we are winning! But often we find at the end of the day that we did not sell one more product or drive revenue to the business in any way.
Getting your message out is hard, and generating leads from content is even harder. For David and Newell, two executives in the marketing industry, they have faced these challenges and more for decades. In this episode, we learn a little more about the products that Netline and Fabl offer to marketers, sales folks, and creatives to allow them to collaborate on amazing content and generate leads with that content.
Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-08/

… continue reading

20 episoder

#Business #Content Marketing #MBA #Marketing

Artwork

How to Run an Effective Lead Generation Campaign with Content at the Center

Marketer-to-Marketer - #M2M

published 6+ y ago

Del

MP3•Episode hjem

Indhold leveret af Marketing. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Marketing eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

So many of us marketers, myself included, continue to kid ourselves when they measure the effectiveness of their efforts. We can easily see a few sign ups here, a few views there, and top it off with social engagement from an "influencer" and we feel we are winning! But often we find at the end of the day that we did not sell one more product or drive revenue to the business in any way.
Getting your message out is hard, and generating leads from content is even harder. For David and Newell, two executives in the marketing industry, they have faced these challenges and more for decades. In this episode, we learn a little more about the products that Netline and Fabl offer to marketers, sales folks, and creatives to allow them to collaborate on amazing content and generate leads with that content.
Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-08/

… continue reading

20 episoder

#Business #Content Marketing #MBA #Marketing

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