Ep 354: Get Curious

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 354: Get Curious

Kevin Oakley, Julie Jarnagin and Beth Russell sit down for this week's episode to discuss empathy, the power of symbolism within marketing, and the importance of marketers staying curious and deepening their knowledge. Topics this week also include changes surrounding Google, AI and the iPhone 16 launch, and the post-NAR settlement landscape.

Story Time (2:52):

• Beth is taking an online course about storytelling with data, and talks skeletons!
• Julie received an email recently with questions surrounding a recent article, and at a core, the answer was empathy
• Kevin is taking a class surrounding symbolism -- and is going to dive deeper into the subject at Summit

In The News (19:24):

• News Corp would've lost $9 million in 2017 by ditching Google ads, ex-exec testifies (https://www.reuters.com/technology/news-corp-would-lose-9-million-by-ditching-google-ads-ex-exec-testifies-2024-09-10/)
• Apple Announced new Apple Intelligence at iPhone 16 launch this week (coming this fall) (https://www.apple.com/apple-intelligence/)
• How the Post-NAR Settlement Landscape Will Shape the New Home Market (https://www.builderonline.com/builder-100/strategy/how-the-post-nar-settlement-landscape-will-shape-the-new-home-market_o)

Things We Love - Things We Hate (42:40):

• Julie hates hurricanes, but loves that she has power!
• Beth made two discoveries this week - one being Costco double-smoked bacon sandwiches, and the other being Blue Bell cinnamon ice cream
• Kevin says the latest Insta360 x4 is fire

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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