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Navigating Marketing and Compliance in the Hemp Beverage Industry with Special Guest Christopher Lackner
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Summary
In this episode, Kristin McFarland interviews Christopher Lackner, Founder and President of Hemp Beverage Alliance. The Hemp Beverage Alliance is a trade association representing the emerging and growing hemp beverage industry.
Kristin and Chris discuss the growth and challenges of the hemp beverage industry, including consumer perception and education. They also explore industry trends and talk about the future of hemp-based beverages. Christopher shares insights on advocacy and regulation in the industry, as well as marketing strategies for hemp beverage businesses.
Takeaways
- The hemp beverage industry is experiencing significant growth, with new products and innovations emerging.
- Consumer education is crucial in overcoming challenges and changing perceptions about hemp beverages.
- Industry trends include the development of new flavors and emulsion technology to improve the taste and consistency of hemp beverages.
- Advocacy and regulation play a vital role in creating a framework for the industry to thrive while protecting consumers.
- Marketing strategies should focus on sampling events and demos to allow consumers to try the products and gather feedback.
- Navigating marketing technology and compliance requires careful consideration of payment processors and other tools.
- There are top-of-funnel marketing strategies to help hemp beverage brands acquire new customers.
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