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Episode 14: Sholto Douglas-Home – Hays (part two)
Manage episode 344109878 series 3161040
Indhold leveret af Ben Ice. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Ben Ice eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching marketing philosophy; Why he makes the effort to never use marketing speak when explaining things to non-marketers; Why nothing in business is ever as bad – or as good – as it first seems; The changing role of the CMO; Why some brands are moving away from the CMO role altogether; The golden era of marketing; Content marketing; Sholto's hiring methodology; The Role of that automation and technology play; A look into the future: Marketing in five years time; Hays in five years time; Sholto in five years time.
MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.
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