Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience

Managing Marketing

Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology.

When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stuck with. But in fact, retail marketing is about building a destination brand, either online or in the real world, and optimising the customer experience from beginning to end, with the results of your work known almost immediately.

Matt believes more marketers are realising that the same disciplines that build solid and successful retail brands are the ones that can build all brands in the face of a rapidly changing business environment.

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Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.