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Manage episode 379995369 series 2772686
Why evidence is so important for scaling innovation A good idea will sell itself, right? Unfortunately not – Emerson was spectacularly wrong when he suggested that all you needed to do was build that better mousetrap to have the world beating a path to your door.
This podcast explores the crucial role which evidence plays in getting innovations adopted.
You can find a transcript here, together with many other innovation resources including video, audio, cases, tools, even some songs!
127 episoder
Manage episode 379995369 series 2772686
Why evidence is so important for scaling innovation A good idea will sell itself, right? Unfortunately not – Emerson was spectacularly wrong when he suggested that all you needed to do was build that better mousetrap to have the world beating a path to your door.
This podcast explores the crucial role which evidence plays in getting innovations adopted.
You can find a transcript here, together with many other innovation resources including video, audio, cases, tools, even some songs!
127 episoder
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