#183: How To Pitch A Show Idea To Hasbro in 2023 with Brandon Braswell

Making It in The Toy Industry with The Toy Coach

9 to 5 Warriors, and it's a nineties-inspired toy line that aims to recapture the magic of the Saturday morning cartoon era. The founder o 9 to 5 Warriors, Brandon Braswell, is sharing his experience pitching a show idea and toy line at the TCA Virtual Pitch Event, we'll discuss what he's done with the brand so far, he'll share his pitch video, and share tips for making your best IP pitch yet. Have you ever dreamed of seeing your show idea turned into a hit animated series or action figure line by the iconic toy company, Hasbro? Well, that’s a dream you share with the guest of today’s podcast episode, Brandon Braswell! Lucky for you, Brandon sat down with The Toy Coach to share his experience of building his toy brand and TV show, and ultimately pitching it to Hasbro at the TCA Virtual Pitch Event.
Follow along Brandon's toy journey, including his early ideas, the mistakes he made along the way, and why he wishes he’d found Toy Creators Academy sooner! During this episode, The Toy Coach asks Brandon questions that YOU want to hear the answers to, including how he found funding to develop his first production run, how his show pitch was received, and how he built his following online. But that’s not all! You’ll also get to hear the exact tv show pitch that Brandon presented to Hasbro, featuring his brand 9 To 5 Warriors. If you’re a visual person, head over to youtube.com/thetoycoach to watch the entire pitch.

Don’t forget to SUPPORT 9 To 5 Warriors! >> Learn more about 9 To 5 Warriors by visiting www.9to5warriors.com and pre-ordering the action figures at Big Bad Toy Store.

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Kapitler

1. Creating a Nostalgic Toy Line (00:00:00)

2. "Nine to Five Warriors" Toy Line Introduction (00:08:36)

3. Save Money on Toy Prototypes (00:16:32)

4. Exploring Production and Distribution Strategies (00:28:05)

5. Focus on Animation and Toy Licensing (00:31:28)

6. The Potential of Toys as Entertainment (00:41:27)

7. Power of Storytelling Through Childhood Toys (00:52:11)