#203: How CJ Charles Turned Her Children's Book into a Plush Doll

Making It in The Toy Industry with The Toy Coach

Entrepreneur Business Toy Industry How To Design A Toy How To Make A Toy Toy Design Fit Toy Design Make My Own Dolls Small Business Making It In The Toy Industry Society Podcasting Education Azhelle Wade | The Toy Coach

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9M ago 32:39

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Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy.
Join Virginia Lette as the host of this new series in a conversation with CJ Charles, the author and toy creator behind My Mother Is A Superhero. Hear the story of how CJ successfully turned her book's protagonist, 'Justine', into a tangible plush doll. Discover the creative and strategic steps involved in developing a clear brand mission, Pantone selection, and expert vetting that helped CJ bring her toy concept to life. From initial design challenges to effective brand messaging and beyond, this episode is a deep dive into the art of turning a literary character into a marketable toy brand.
Episode Cliff Notes:

Discover the journey of turning a book character into a plush doll [00:02:56]
Find out what toy CJ Created in Toy Creators Academy [00:03:00]
Insights into overcoming toy industry challenges [00:10:26]
The importance of clear brand messaging for toy inventors [00:11:09]
A peek into CJ's process of prototype development and refinement [00:15:38]
The role of networking in the toy business [00:18:27]
Impact of Toy Creators Academy on aspiring toy inventors [00:23:35]
Pitching ideas to major toy companies [00:20:14]
The importance of having a supportive community on your journey [00:19:00]
CJ's future plans and aspirations in the toy industry [00:29:15

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Visit thetoycoach.com/203 for the links mentioned in today's episode.

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#Entrepreneur #Business #Toy Industry #How To Design A Toy #How To Make A Toy #Toy Design #Fit Toy Design #Make My Own Dolls #Small Business #Making It In The Toy Industry #Society #Podcasting Education #Azhelle Wade | The Toy Coach