#180: Trailblazing Toy Creators Share The Mission and Story Behind Their Brands [2 of 2]

Making It in The Toy Industry with The Toy Coach

What happens when you’ve got a great idea for a toy, you have inventory, and you want to break into a major toy show or media event but you just simply don’t have the funds left to make it happen? Well, in the past there wasn’t an option, but now for NEW creators, there is The Toy Coach Showcase. Listen to this Part 2 Episode where we explain what The Toy Coach Showcase is and how you can get involved. This showcase has become an industry game-changer as it provides a more affordable entry point for aspiring creators.
In this episode, hear brief yet powerful interviews from showcase participants who are the creators of social-emotional MESH toys, construction sets, dolls, and more, as they open up about their toy journeys. Listen closely to how their everyday lives inspired entire toy lines that would be loved by hundreds to thousands of families. These creators have not only turned their struggles into triumphs but have also built vibrant communities around their brand missions.
EPISODE CLIFF NOTES:

• Find out how one doll line is battling colorism.
• Samantha Ong's daughter is not only the inspiration behind the Joey Dolls brand but also the namesake.
• The name "Joey Dolls" is derived from Samantha Ong's daughter's nickname and pays homage to her Australian heritage, where "Joey" refers to baby kangaroos and is slang for a young child.
• Find out why living in a rural area inspired one creator to develop her toy Sunny The Mail Snail.
• Learn how one plush toy can send your kids' REAL mail.
• Find out about Dealing in Feelings, a card game developed by a child psychologist to help children understand and express their emotions.
• Learn about DardaCats, a family game that encourages emotional openness and communication between parents and children.
• Hear heartwarming stories from families who have played DardaCats and experienced improved emotional connections.
• Connect with the creators of NEW toy and game brands and learn more about their products on their websites and social media platforms.

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