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Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar

21:49
 
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Manage episode 424680733 series 2974113
Indhold leveret af MING Labs. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af MING Labs eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Rod Strother has taken up digital and social leadership roles at Lenovo and StarHub, transforming e-commerce and social media to improve customer experiences. He shares his story on overcoming cultural resistance and transforming digital customer journeys to make businesses thrive.

  continue reading

Kapitler

1. Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar (00:00:00)

2. Like, how was the situation when you entered StarHub? (00:01:45)

3. There wasn't a clear definition of what digital transformation means to the company. (00:03:09)

4. Outsourcing vs insourcing and how it affects customer experience? (00:07:19)

5. How was the retail transformation of the e-commerce side and the mindset shift journey like? (00:10:52)

6. Changing user experience to get people to purchase online. (00:14:14)

7. Was there anything about incentives that was done? (00:18:28)

52 episoder

Artwork
iconDel
 
Manage episode 424680733 series 2974113
Indhold leveret af MING Labs. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af MING Labs eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Rod Strother has taken up digital and social leadership roles at Lenovo and StarHub, transforming e-commerce and social media to improve customer experiences. He shares his story on overcoming cultural resistance and transforming digital customer journeys to make businesses thrive.

  continue reading

Kapitler

1. Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar (00:00:00)

2. Like, how was the situation when you entered StarHub? (00:01:45)

3. There wasn't a clear definition of what digital transformation means to the company. (00:03:09)

4. Outsourcing vs insourcing and how it affects customer experience? (00:07:19)

5. How was the retail transformation of the e-commerce side and the mindset shift journey like? (00:10:52)

6. Changing user experience to get people to purchase online. (00:14:14)

7. Was there anything about incentives that was done? (00:18:28)

52 episoder

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