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Episode 3: Kit and Ace Branding A Better You
Manage episode 157849982 series 1234364
Indhold leveret af User 469139945, BA Fashion PR, and Communication: London College of Fashion. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af User 469139945, BA Fashion PR, and Communication: London College of Fashion eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Canadian brand Kit and Ace is a future-focused technical clothing brand that is in constant pursuit of innovation. Kit and Ace have commercialised 50 versions of their proprietary fabrics this year, and are leading the way in technical design, construction as well as an experiential retail business model. Brand manager, Christina Albe speaks about the brand's founding values, why the physical store experience is important, and how they are responding to an omni-channel consumer through the brand's "supper clubs" and Copper Hour.
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