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Applying Strategic Jiu-Jitsu to Achieve Greater Collaboration

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Manage episode 418274760 series 1275871
Indhold leveret af LMA Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af LMA Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients. Speakers: Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP Dave Southern, Director of Marketing Communications, Mayer Brown LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
  continue reading

115 episoder

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Manage episode 418274760 series 1275871
Indhold leveret af LMA Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af LMA Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients. Speakers: Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP Dave Southern, Director of Marketing Communications, Mayer Brown LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
  continue reading

115 episoder

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