Why Your Business Needs a Style Guide

Live Full Work Fun Podcast

In this Live Full Work Fun episode, hosts, Gayla Scrivener and Fran Groesbeck dive deep into the subject of branding and style guides. They discuss the importance of having a consistent visual brand and how it impacts your audience's perception of your business.

Using examples from different businesses, they demonstrate the role of color, font, and tone in creating a brand identity that resonates with your target audience and evokes the desired emotions.

They also touch on the importance of evolving your brand as your business grows and changes, and how to strike a balance between maintaining consistency and allowing for growth and change.

Episode Highlights:

• The importance of having a consistent visual brand
• How color, font, and tone contribute to your brand identity
• The role of emotion in branding and style guides
• The process of selecting colors and fonts that reflect your business's personality and values
• The importance of evolving your brand as your business grows and changes

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Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!