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#60: Empowering Generosity

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Manage episode 318663358 series 3234937
Indhold leveret af Liquid Barcodes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Liquid Barcodes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit.

This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty.

Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement.

Show Notes:

1) Live Loyalty article - Empowering Generosity

  continue reading

63 episoder

Artwork
iconDel
 
Manage episode 318663358 series 3234937
Indhold leveret af Liquid Barcodes. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Liquid Barcodes eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit.

This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty.

Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement.

Show Notes:

1) Live Loyalty article - Empowering Generosity

  continue reading

63 episoder

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